
Sukhun Kang
Assistant Professor of Technology Management
Robert Mehrabian College of Engineering, UC Santa Barbara
I study how technology shapes innovation and firm strategy, especially in the biopharmaceutical industry.
Before academia, I was a semiconductor engineer at Samsung and founded an Internet startup. I hold a PhD from London Business School and degrees in computer engineering from UIUC and USC. More about me
Selected research
All research →How Do Investors Shape Startups' Response to New Market Opportunities?
Working paper · with Sarath Balachandran & Sungyong Chang
2025 AOM Best Paper Proceedings
2025 Sumantra Ghoshal Research and Practice Award
2025 AOM STR's Distinguished Best Paper Award
Venture Capital portfolio is associated with how startups enter a market.
Data Privacy Regulation and Innovation
Working paper · with Jennifer Kao
2026 AOM Best Paper Proceedings
2026 Runner-up for ISA Babbage International Policy Forum Industrial Innovation Policy Award
We examine how data privacy regulation impacts innovative process in pharmaceutical R&D.
Uncovering Seeding Trials: Examining Non-Scientific Purposes in Clinical Trials
BMJ Evidence-Based Medicine, 2026 · with Ivan Lin & Sungyong Chang
Seeding trials remain a systemic problem requiring proactive transparency mandates and coordinated oversight.
News
- “Clinical Trials That Are Actually Marketing Ploys Targeting Doctors” in The Conversation.
- “Uncovering Seeding Trials,” with Ivan Lin and Sungyong Chang, published in BMJ Evidence-Based Medicine.
- New UC Berkeley Haas case on Baby Shark and The Pinkfong Company, with Abhishek Nagaraj.
- “Measuring Biopharmaceutical Innovation in the Modern Era” in The Incidental Economist.